PC Lab
iBUYPOWER - Customize your PC easier
My Role : Project Owner, UI / UX Designer
Stakeholders : Web Team, Marketing Team, CSS, Sales
Building a custom PC can be overwhelming, especially for those unfamiliar with the process.
This project simplifies PC building by offering a step-by-step guided experience, leading customers seamlessly from selecting components to completing their build. With an intuitive interface, real-time compatibility checks, and helpful recommendations, users can confidently create their ideal gaming or work PC without technical guesswork.
The goal is to make the process accessible, efficient, and enjoyable for everyone, from beginners to enthusiasts.
Leading users to the end...
The Goals
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Mobile-friendly
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Reduce users' frustration
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Increase users' satisfaction
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Increase user engagement rate
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Increase conversion rate
The Pain Points, from GA4, Clarity & Stakeholders
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Limited user guidance
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Overwhelming options
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Checkout friction
*This project gathers insights through interviews for in-depth qualitative feedback and surveys for broader quantitative analysis.
Solutions
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Plan a linear, top-down user flow where the next category and CTA will not be activated until the user makes a selection.
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Adjust component sizes and content to reduce the overall scroll length.
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Identify conflict points and filter out incompatible products based on the user’s selections, allowing for a faster and smoother experience.