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iBUYPOWER Gear Store
Revision 2024
Get start with analyzing and planning...
Analyzing previous user flow, pain points, and business model etc is to find out what I can do to improve the site and make some impacts.
Setting up goals is to make sure the team is going towards the same direction and prevent blurring the focus.
Previous User Flow
The Goals
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Mobile-friendly
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Re-build the structure
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Re-organize all category
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Adding new features
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Adding sign in flow without too many clicks
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Boosting the sale
The Pain Points, from GA4 & Clarity
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Users don't stay long on this page
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Users can't find items easily
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Messy filter and navigation make everything even more overwhelming
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It is hard to maintenance structure-wise
The Final
And...of course!
The goals are hit and the sales goes up 95%
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